Caring for your eyes, the right way

10 Nov, 2020

With lockdown and working from home swelling our screen time easily past the eight hour mark, it’s hardly surprising our eyes are beginning to suffer. Combined with disjointed sleeping patterns, fatigue and stress creates the perfect storm for dark, puffy eye areas.

The skin around our eyes ages so much quicker than the rest of our face for a number of reasons. As well as being around ten times thinner, to enable blinking and rapid movement, the fat and muscle structure is a lot less dense. This leaves the skin more vulnerable to issues such as sagging, puffiness and habitual lines due to lack of cushioning and support. Blinking and facial expressions like smiling and frowning throughout the day means your eyes are constantly moving and working, this alone can contribute to ageing.

Interestingly, eye products are routinely skipped, dismissed and ignored. All too often the skin around our eyes is neglected whilst we carefully exfoliate, moisturise and pamper the rest of our complexion. Eye creams and serums are quickly dismissed as overpriced gimmicks, with many of us plumping for a sweep of our regular moisturiser, our eyes really are crying out for some tender love and care.

The sensitive, delicate nature of this area requires all the hydrating, brightening and rejuvenation of our other skincare products, but with gentle, soothing formulas to avoid irritation.

WHAT DO YOUR EYES NEED? according to your concerns

  • My eyes are puffy, tired and prematurely ageing?
Puffy, tired eyes are all too common; factors such as stress, fatigue, diet and dehydration can lead to your undereye  area looking swollen and feeling sensitive. To combat this, you should reach for deeply hydrating, soothing products to cool, depuff and smooth. Our newly launched AOX HYDRO-CORRECT BRIGHT & TIGHT EYE SERUM is a multi-action, hydro-gel eye serum that works to brighten and tighten your fragile eye area. Enriched with Almond Oil (high in Vitamin A and E, Zinc and Omega 3’s) to nourish, smooth fine lines and ultimately prevent premature ageing. It’s also got Aloe and Glycerin to moisturise and soothe reddened skin and Hyaluronic Acid to stimulate collagen synthesis and provide total hydration. Packed with antioxidant powerhouse Raspberry to brighten dark circles, restore healthy barrier function and aid regeneration.
Gently tap up to 3 drops around your eye area using your fingers or apply generously and use as an SOS leave on mask.

  • My eyes are dry, dull and wrinkled?

Dry and dull eyes can be easily rectified with some intensively moisturising and plumping star actives. Our rich, silky LYCOPENE PROTEIN & WRINKLE RELEASE EYE CREAM is the ultimate soft, anti-ageing eye elixir. With a formula combining 10 different skin identical oils - Apricot, Sunflower and Avocado to name but a few - to plump wrinkles and provide a consistent cross-layer moisture release. Loaded with smooth Oat Silk and zingy Raspberry to brighten, smooth and boost radiance, it’s also loaded with antioxidant high Passionfruit and Green Tea to neutralise damaging free radicals that can contribute to premature ageing. Allantoin soothes irritation, softens skin and encourages cell regeneration whilst the ultimate hydrating molecule Hyaluronic Acid keeps skin plumped and hydrated.  

Apply up to 4 drops above and under eyes and massage using circular, tapping motions.


  • I feel like only botox will help my crows feet and wrinkles?

We hear you, fine lines and wrinkles can really knock your self esteem and it’s easy to think invasive procedures like Botox are the only route to go down to see actual results. This is where Peptides come in. Peptides are strings of amino acids that act as the building blocks, which make up proteins in our body, including the collagen and elastin fibres in our skin. We literally couldn’t function without it. As we age, we begin to lose collagen, so when we apply peptides to our skin in the form of topical serums or moisturisers, they act as a messenger to urge our body to create more collagen.



Our newly upgraded POLY-PEPTIDES FOCUS CONTOUR HA EYE SERUM is formulated with neuropeptide technology to regenerate skin from the inside out. We have boosted our already award-winning formula with a higher concentration of actives for ultimate anti-ageing effects. This multi-tasking wonder product utilises hexapeptide Argireline to relax the muscles responsible for the formation of lines and in turn minimises their depth. Boosted with Matrixyl 3000 to stimulate collagen production; consisting of two peptides working in tandem, it sends signals to cells to produce more collagen, rejuvenates dermal structures, reduces photo damage and encourages ageing skin to behave like younger skin. Hydrating elixir Hyaluronic acid moisturises the eye area, aids plumpness and boosts collagen synthesis.

Apply a pea sized amount to the eye area, massaging around the eye socket with circular motions and patting pressure points and temple to stimulate circulation and enhance toxin drainage.


For ultimate brightening anti-ageing:

We recommend using either of our water based serums:  
AOX Hydro-correct Bright and Tight eye serum
or
Poly-Peptides Focus Contour HA Eye serum

In tandem with our protein rich eye cream Lycopene Protein+ Wrinkle Release Eye Cream to seal in moisture and enhance cross-layer release.

Boost it further:

Each of these products can be used with our multi-award winning Eyecicle®  beauty device. Designed to be chilled in the fridge for at least half an hour before use, this cooling massage tool is delicately crafted with artisan glass techniques for a smooth, seamless result. Different parts of the Eyecicle® can be massaged around the eye to enhance circulation, encourage drainage and boost oxygen, which in turn stimulates skin cell growth to reveal a brighter, tighter and smoother appearance.