Including excellent ESEA-founded brands to support now and always.
11 JANUARY 2023
Welcome to 2023, friends. The year where we hope the words 'buccal fat' and 'removal' will soon disappear into the ether (let your cheeks live as they are), where rest supersedes hustling and 'clean girl make-up' makes way for more experimental ways to play with colours and textures.
January also brings us the Lunar New Year festivities, which this year falls on the 22nd and marks the year of the Rabbit. The festival, celebrated by various East and Southeast Asian (ESEA) communities, signals the start of the spring and a time to ring in the year ahead.
No one loves a festive season more than beauty brands, so naturally, there are plenty of limited edition Chinese New Year launches from the likes of Charlotte Tilbury, MAC and Laura Mercier. And while we applaud brands for shining a light on more than just Christmas, it's also important to show some love to the many excellent ESEA-founded brands such as Allies Of Skin, Muihood and beauty editor favourite, U Beauty.
Charlotte Yau, founder of British skincare brand Muihood, agrees. 'Given the rise of Asian hate over the past few years, it's important that we continue showing up and supporting the Asian-owned brands, giving them the platform to show the vibrancy and versatility of the ESEA community, as it exists today,' she says, name-checking Supernal, Youthforia, Hello Klean and Homework Store as her go-tos. 'Engaging and donating to important organisations such as Asian Leadership Collective, ESEA Sisters, Dear Asian Youth, and besea.n is also a great starting point to learn more about ESEA cultures, traditions and give back to the ESEA community,' continues Yau.
Shop The Best Beauty Buys For Lunar New Year