Job Description- Senior Marketing Specialist
Position Title: Senior Marketing Specialist
Department: Marketing
Reports to Title: Founder
Location: London, UK
Position Level: Manager/Director
Employment Status: Part-time
Position Statement:
The Marketing Specialist will work closely with the Commercial Director and Founder in developing the brand and marketing strategy ensuring that there is a holistic approach across all channels aligned to the brand values.
Position Summary:
- Define brand positioning and implementation with marketing executive
- Build marketing plan for and budget allocation
- Evaluate and measure performance
- Define and manage social, paid, SEO, influencer, affiliates, PR, content, creative and CRM strategy
- Define and manage marketing partnerships and collaborations for the brand
- Manage marketing promo calendar
- Lead NPD for the brand from research to implementation working closely with Sales & Supply Chain
- Define marketing strategy, products, services, and target audience to determine requirements.
- Review design, price, packaging, and promotion and identify required changes needed
- Consult on advertising briefs and progress of campaigns liaising directly with the agencies
- Define & consult on creative strategy via marketing channels e.g., Digital, PR, CRM, & Social
- Consult on creative, design, tech, and analytics to determine new digital marketing solutions
- Lead marketing research for defined strategies
- Help define marketing plan for the year
Qualifications
Required Qualifications
Bachelor’s or Master’s degree, preferably in Marketing or other relevant fields
- 5+ years of experience in a strategic leadership marketing role
- Demonstrate strong affinity for the make-up and skincare category and sensitivity for the uniqueness of the brand in the creation of all plans, ensuring that all activity builds brand equity and remains true to our DNA
- Self-starter who thinks outside the box
- Early adoptor of Tik Tok
- Experience in both corporate and start-up
- Skincare experience working with both B2C & B2B
- Proven success building and managing teams across various marketing channels
- Demonstrated success developing brand strategies, launching new products and businesses, and driving adoption across various consumer touchpoints
- Demonstrated success in building out digital marketing / CRM ecosystems, including data flow strategy, analytics, event tracking and reporting
- Thorough understanding of multiple marketing channels and experience successfully managing multiple work streams concurrently
- Analytical, with a solid understanding of when to enlist tactics to meet different KPIs; from brand awareness to customer acquisition, to driving sales for retail partners. Data-lead, ensuring all marketing is highly measurable and contributes towards our B2B and B2C KPIs.
- Proven track record of building a marketing function to achieve commercial scale
- Hands on experience using tools to improve user optimization and conversion preferably
Preferred Qualifications
- Sound related experience
If you're interested in joining us, please send your cover letter and CV to hr@001skincare.com with subject "Recruitment"
